Maserati Nixes Electric Supercar Over Poor Demand—A Sign of Trouble?
Maserati Just Made a Big Call
Turns out, the electric version of Maserati’s MC20—called the Folgore—won’t be happening after all. The company has quietly shelved the project, and the reason? Simple. Buyers just aren’t asking for it.
According to Maserati’s CEO Davide Grasso, the demand wasn’t strong enough to justify pushing it forward. Even though they had plans for six EVs by 2026, this one’s off the table.
So, What Went Wrong?
From the outside, an electric Maserati supercar sounds exciting. But for those who actually shop in that price range, it’s a different story.
Maserati dug into buyer feedback and found something clear: most people looking at a six-figure Italian performance car still want the sound, the feel, and the drama of an engine. The MC20 Folgore didn’t deliver that. And artificial sound pumped through speakers just doesn’t cut it when you’re used to the roar of a twin-turbo V6.
So rather than force something that doesn’t feel authentic, Maserati hit pause.
The Numbers Don’t Lie
Sales are down—way down. Maserati sold just 11,300 cars in 2024, compared to 26,600 in 2023. That’s a drop of almost 60%. Worse still, they posted a €260 million loss.
In a tough market, cutting back on low-demand models makes sense. And the MC20 EV wasn’t alone—other electric models in the pipeline, like the next-gen Levante and Quattroporte EVs, might also get pushed back or dropped altogether.
What’s Maserati Doing Instead?
They’re not quitting on EVs entirely. Cars like the Grecale Folgore SUV and the GranTurismo EV are still moving ahead. But Maserati’s tone is shifting—from bold promises to a more “wait and see” strategy.
One area they’re still working on? Sound. Not fake engine noise, but something more organic. Engineers are trying to create audio cues based on how the car actually operates, rather than overlaying phony growls. It’s a subtle move, but it shows they’re thinking carefully about what makes a Maserati feel like a Maserati.
Who’s Losing—and Who Isn’t
❌ Not Winning:
Buyers who hoped for an electric supercar with exotic style and instant torque.
Fans expecting a cleaner, high-tech performance option from Maserati soon.
✅ Still Happy:
Old-school Maserati lovers who think combustion still rules.
Driving purists who value throttle response, gear changes, and engine noise.
What Stays the Same?
The MC20 GT2 Stradale, built for the track, is still on. So are some of the Folgore-badged EVs Maserati has already teased. But it’s clear the brand is no longer sprinting toward an all-electric future. They’re slowing the pace—and that’s probably smart.
The Big Picture
Maserati’s decision to scrap the MC20 EV doesn’t just reflect a one-off market call—it points to something bigger. The brand is realizing that jumping headfirst into electrification might not work for its base. Not yet.
They’re being forced to balance new tech with brand identity—and that’s not easy.
If you’re a fan of thrilling, emotional performance cars, this might be good news. For those who were hoping for a sleek EV flagship from Maserati? It’s a setback.
